by Colleen Hofmann
It's no secret Americans love denim. In fact, the average consumer buys four pairs of jeans per year. But did you know your beloved jeans are one of the most polluting clothing items in your wardrobe? Jeans are a significant resource consumer. The production of jeans demands excessive amounts of water. Up to 1,800 gallons of water are needed to grow enough cotton to produce just one pair of jeans.
Models Benita Robledo, Danielle Lehman, Emily Hess // Photo by Joyous Snyder
Level 99 is leading the charge to curb the excesses in the denim industry. To combat the extravagant use of water, Level 99 uses a state-of-the-art laundry system that reduces and recycles water wasted in the traditional production. The company chooses to use natural dyes and less hazardous chemicals to manufacture its jeans. Laser systems are employed to achieve unique styles and washes. Through its efforts, it can reduce water usage, reduce cotton waste, and consume less energy.
Traditional denim manufacturing contributes greatly to the fashion industry’s significant carbon footprint. The manufacturing process requires electricity, which generates carbon. Logistics and shipping also produce excess carbon emissions. To offset the carbon Level 99 creates, the company partners with TerraPass, the world's leading emissions offsetting experts. The proceeds of purchases from Level 99's Forever Black and Forever White collections are donated to reforestation, gas capture projects, and renewable energy efforts like solar and wind power.
Level 99 recognizes that its corporate responsibility is to consider the consequences of the denim it manufactures and its environmental impact. Every pair of jeans is crafted with this attitude in mind. The company strives to keep you looking awesome while minimizing its impact on the environment.
Model Danielle Lehman // Photo by Joyous Snyder
Level 99 is turning jeans into eco-friendly fashion, one pair at a time. Shop our collection of Level 99 to add playful denim essentials to your wardrobe HERE.
Colleen Hofmann is a copywriter and freelance writer based in Lancaster, Pa. When she’s not working, you can find her traveling, browsing the local library stacks for a new book or chasing squirrels out of her urban, native plant garden.